This year’s Vitafoods Europe will showcase ingredients, products, and services from the widest range of countries yet, new figures reveal.
A record 1000 companies will exhibit at this year’s event, which takes place between 9 and 11 May in Palexpo, Geneva. They will travel from 56 countries – more than ever before.Meanwhile, around 18,500 visitors from 115 different countries are expected to attend.
The most international Vitafoods Europe ever comes at a time when companies are increasingly interested in new global markets. A survey of visitors and exhibitors reveals that one in three (33%)see growth in developing markets as one of the biggest opportunities for their companies– up from 24% last year.
The number of International Pavilions at the event has risen to twelve, with Germany and Canada joining the list for the first time. There will also be dedicated pavilions for companies from Belgium, Serbia, China, Croatia, France, Hungary, Korea, Poland and the USA, while the Centre for the Promotion of Imports from Developing Countries will offer opportunities to discover ingredients and products from Pakistan and South Africa.
The list of Vitafoods Europe exhibitors spans all six continents and includes the world’s largest country – Russia – as well as one of its smallest – San Marino.
“The truly international scope of Vitafoods Europe offers visitors a world of business opportunities. As well as discovering new products and ingredients from every corner of the earth, they will have opportunities to understand what’s happening in overseas markets, and learn about new solutions to the challenges they face,” said Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, Informa Exhibition.
“Visitors who make the most of the international nature of the event gain insights that can give them an edge in our increasingly global industry.”