Vitasoy has launched Soy Milky Iced Coffee, in response to consumer demand for a non-dairy, lactose free iced coffee.
Beth Roberts, Senior Brand Manager, Vitasoy said “we asked our fans what flavour soymilk Vitasoy should develop next and iced coffee was a clear winner.”
The launch coincides with new data that reveals iced coffee is one of Australia’s impulse drinks of choice and, after 8% growth last year, now outperforms cola.
“Non-dairy drinkers and people who like to incorporate soy into their milk repertoire can now enjoy iced coffee, which has previously been limited to dairy milk based products,” Roberts said.
Since announcing the launch of Soy Milky Iced Coffee in a one litre pack, Vitasoy’s Facebook page has been bombarded with messages from fans – as well as requests for a ready-to-drink 600ml version, which the company says it will investigate.