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WA food collective targets Singapore market

The Southern Forests Food Council, (SFFC) a marketing collective based in the Shire of Manjimup, Western Australia is targeting Singapore as a key market to export its premium quality produce.

The collective consists of hundreds of food producers from a number of WA regions, 45 of which have already been approved to use the ‘Genuinely Southern Forests’ label which was launched four months ago, and covers a wide variety of fresh produce including truffles, avocadoes and potatoes, The West Australian reports.

The group is capitalising on the state’s reputation for clean and green food production, as well as the diverse array of produce that is available from the Manjimup, Pemberton Walpole and Northcliff regions.

Chief executive of the collective, Allen Burtenshaw said that the group is well positioned to capitalise on the growing interest – both domestically and internationally – of where food is sourced and how it is grown.

"From a food perspective, people want to know where it comes from, how safe is it and is it good for my family and kids," Burtenshaw told The West Australian.

"Day by day, the importance of that link between the producer and the market is growing.

"This region is pristine in air, soil and water so it is in a great position. It is pretty much untouchable and its isolation is its benefit."

The SFFC has been concentrating on the domestic market up until recently, and will now be looking to target niche markets in South East Asia, starting with Singapore.

Members will be showcasing their products using a ‘best-when-in-season’ supply model at Singapore’s leading trade exhibition next month.

 

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