Food Manufacturing, News

WA trade mission sets sights on China’s beer market

Western Australia’s Agriculture and Food minister Jackie Jarvis is leading a Western Australian grains industry delegation on a three-day trade mission to China.

Barley trade into China has recommenced following the removal of tariffs. Prior to the introduction of tariffs in May 2020, China was WA’s largest market for barley exports peaking at more than $800 million per year.

“China is an important trading partner and the Cook Government values this longstanding relationship,” said Jarvis.

WA barley is favoured by the Chinese market, particularly for its high-performance brewing characteristics.

While in China, Minister Jarvis and a delegation, which includes representatives from CBH Group, Grain Industry Association of Western Australia, InterGrain and Australian Export Grains Innovation Centre, will meet with stakeholders from AB InBev, one of the largest brewers in the world.

The State Government believes the visit will provide a unique opportunity to strengthen industry and government connections and explore new economic opportunities for WA grain growers.

“Creating increased demand for WA grains will help to ensure local growers receive a premium for their product,” said Jarvis.

Whilst aboard minister Jarvis will also meet with local traders currently buying WA wheat and barley, as well as key stakeholders from PepsiCo, to discuss oat and other product development, and visit the Shanghai Academy of Agricultural Sciences.

“Since becoming Minister I have worked hard to cultivate export opportunities for WA’s premium agricultural products with trade missions to Indonesia, Thailand and Vietnam – these market visits have been invaluable in allowing us to open doors for WA growers,” said Jarvis.

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