Weetbix is now available in a gluten-free option, with the launch of Gluten Free Weet-Bix, made with sorghum.
Over the past six months, Sanitarium has recommissioned an entire Perth-based Weet-Bix factory into a dedicated gluten free manufacturing site.
Todd Saunders, general manager of Sanitarium Health & Wellbeing Australia, said “Gluten Free Weet-Bix has been developed for people with coeliac disease. Also, people who have been advised by a health professional to avoid gluten or wheat can enjoy a great-tasting wholegrain breakfast.”
Sanitarium nutritionist and dietician Trish Guy said that Gluten Free Weet-bix looks and tastes very similar to Weet-Bix Original, and like Weet-Bix original it is also low in sugar.”
Georgie Aley, managing director of Grains & Legumes Nutrition Council said the use of sorghum, in Gluten Free Weet-Bix provides customers with a range of important nutrients and has a history of traditional use as a staple grain in several countries.
Gluten Free Weet-Bix is certified gluten free by Coeliac Australia and New Zealand.