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Western Australia’s red meat mission in the UK

Western Australian sheep and cattle producers are on a mission to build relationships with UK market buyers, creating new opportunities for WA trade

The state Government’s Minister for Agriculture and Food, Jackie Jarvis, is leading the first Western Australian delegation.

The purpose of the ‘red meat mission’ is to establish strong relationships with UK market buyers and unlock new trade opportunities for WA farmers.

During the seven-day trip, minister Jarvis will lead two WA sheep meat companies on a tour of the Smithfield Market, one of the largest wholesale meat markets, in Europe and meet with traders and buyers.

“We produce some of the finest quality meat in the world and the Cook Government is working hard to unlock new trade opportunities for our farmers,” said Jarvis.

Fletcher International Exports, V & V Walsh and Pardoo Wagyu are looking to leverage the favourable provisions within the Australia-UK Free Trade Agreement to establish or enhance their presence in the UK market.

“This red meat mission will provide some of our local meat companies with the rare chance to connect face-to-face with international buyers,” said Jarvis.

The delegation will have the opportunity to meet with local experts to further understand overseas supply chains and market entry requirements.

“An increased demand for our agricultural products will mean more local jobs and stronger regional economies,” said Jarvis.

Jarvis is also set to meet with the Minister of State for Food, Farming and Fisheries, the Right Honourable Mark Spencer MP, as well as the British Meat Processors Association, the International Meat Traders Association and Meat and Livestock Australia.

In addition, the delegation will attend the International Food & Drink event (IFE) in London, which will serve as a hub for more than 27,000 buyers for the UK’s entire food, drink, and hospitality supply chain – including stakeholders from Tesco, Marks & Spencer and British Airways.

The state government will have a stand at the event to support WA’s agrifood businesses,  showcasing their products to global buyers.

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