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Westward Whiskey partners with ICONIC Beverages to expand Australian presence

Westward Whiskey one of America’s highest-rated whiskeys, has announced a new distributor partnership in Australia with ICONIC Beverages.

The move to one of Australia’s fastest growing independent spirits distributors will help ensure the luxury whiskey producer is positioned for continued growth as it expands its presence through 2024 and beyond.

Since its launch in the Australian market in 2019, demand for Westward Whiskey in Australia has skyrocketed, due in large part to the strong New World Single Malt and American Whiskey market domestically.

In addition to strong sales for the flagship portfolio of spirits – including Westward Whiskey Original, Westward Whiskey Pinot Noir Cask, Westward Whiskey Stout Cask, Westward Whiskey Cask Strength, and Westward Whiskey Rum Cask – the brand has gained the attention of whiskey aficionados by offering unique and innovative, award-winning whiskeys to the Australian market through its close connection to The Whisky Club Australia.

Westward Whiskey founder and chief executive officer Thomas Mooney said, “At Westward Whiskey, today we begin a new chapter in what has been an exciting and compelling Australian growth story. We are honoured to be in the company of dynamic and innovative luxury brands and are confident our strategic partnership with ICONIC Beverages will unlock growth and introduce our innovative whiskeys to new and discerning whiskey drinkers.”

With a portfolio of some of the best known global spirit brands, including Tito’s Handmade Vodka, Bardstown Bourbon Company and Whistle Pig Whiskey, ICONIC Beverages is an independently owned and operated drinks business sourcing and accelerating iconic brands in all channels of the Australian drinks market.

ICONIC Beverages’ founder and managing director Dean Terranova said, “We’ve admired the Westward Whiskey story and its products for some time and could not be more excited to add the brand to our exceptional spirits portfolio. A true pinnacle of American Whiskey, Westward’s success to date in Australia is testament to its high-quality offering, and we can’t wait to continue its growth in the market.”

Westward is inspired by its home in Oregon and by the distinctive culture, climate, and natural ingredients of the American Northwest. Westward’s family of whiskeys have earned high praise around the world; including Double Gold or Gold medals for all flagship whiskeys from the San Francisco World Spirits Competition and the distinction as the #5 whiskey in the world from Whisky Advocate (2022).

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