When it comes to chocolate, it’s personal

A German startup company – Chocri – is allowing customers to design their own chocolate.

The online ordering process works by selecting either white, milk or dark chocolate, with customers then picking the ingredients they’d like to add: fruit, nuts, spices or bits of candy.

Options range from the familiar (almonds, hazelnuts and raisins) to the adventurous (cumin, gummi bears and gold dust), and up to five ingredients can be selected.

When they’re done mixing and matching, customers pick a name for their very own ‘meine schokolade’, which is printed on the label.

They’re also given a unique product code for easy reordering.

Prices range from €2.50—6.50($4.90-12.75) for a 125 gram bar, depending on which ingredients are added.

Chocri uses fair trade, organic chocolate only.

Confectioners looking for extra business, should consider adding a made-to-order element to their products as once consumers get used to having it their way, there’s no turning back.

— Springwise

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