On The Shelf

Whisky brand partners with the Great Australian Beer SpecTAPular 2024

Monkey Shoulder has announced its partnership with the Great Australian Beer SpecTAPular (GABS) as a major sponsor and the exclusive whisky exhibitor for the event this year. 

Monkey Shoulder’s activation promises to disrupt the beer-drinking occasion with innovative whisky-based cocktails and engaging experiences. 

Taking place in Sydney (31 May – 1 June), Brisbane (14 – 15 June), and Melbourne (21 – 23 June), the GABS event will feature Monkey Shoulder’s signature serves, including the Ginger Monkey and the Monkey Colada. 

Monkey Shoulder Marketing Manager, Gemma Eastwood said the brand is excited to partner with GABS to bring its whisky to enthusiasts and beer lovers alike. 

We’re excited to partner with GABS as a Major Sponsor and exclusive whisky exhibitor, bringing our signature Monkey Shoulder experience to whisky enthusiasts and beer lovers alike. With our innovative cocktails, interactive activities, and larger-than-life activation space, we’re set to paint the ICC orange, elevating the GABS experience and creating lasting memories for attendees,” said Eastwood. 

Monkey Shoulder’s activation at GABS will be unlike any other, boasting a larger space than ever before to accommodate attendees. 

The centrepiece of the activation will be the Monkey Mixer, a mobile bar serving up inventive whisky concoctions. 

Attendees can also unwind in designated seating areas, complete with interactive elements such as arcade games, monkey pong, mini pool, and pinball machines.

In addition, masterclasses will be held in each city, offering an interactive experience where attendees can learn the art of mixing, from Monkey Shoulder Brand Ambassador, Rachael Bartlett. 

For more information and tickets head to www.gabsfestival.com.

Send this to a friend