Whittaker’s have launched their Peanut Butter and Jelly 250g block, and have challenged chocolate lovers to savour the flavours separately and make their own PB&J “sandwich.”
Whittaker’s have partnered with fellow iconic New Zealand brand, Pic’s Peanut Butter – whose salty, smooth peanut butter features at one end – with a tart, fruity boysenberry jelly at the other, all encased in Whittaker’s smooth 33 per cent cocoa milk chocolate.
Having more than one filling in a block is a first for Whittaker’s.
“Whittaker’s chocolate lovers can enjoy the delicious taste of either the peanut butter or boysenberry jelly filled pieces, or stack them together to make their own peanut butter and jelly ‘sandwich,’” Whittaker’s co-chief operating officer Holly Whittaker said.
“With different flavours at each end of the block, there’s a fun element of discovery for those who like both of the flavours or the combination of them together, or for sharing between people who have different flavour preferences.”
Like all Whittaker’s chocolate, the Peanut Butter and Jelly block is made from beans-to-bar at Whittaker’s factory in Porirua. The company sources the key ingredients for the fillings locally as well.
“As a New Zealand chocolate maker, we’re thrilled to support local by using delicious peanut butter made by our friends at Pic’s in Nelson,” Whittaker said.
“The jelly filling is also connected to the region, using a fresh boysenberry juice concentrate with fruit grown in the warm Nelson sunshine. It means our Peanut Butter and Jelly block really is a distinctively Kiwi take on this classic flavour.”
Recently named the Reader’s Digest Most Trusted Brand for the tenth consecutive year, Whittaker’s also celebrates its 125th anniversary this year.
“Our unique new block format for Whittaker’s Peanut Butter and Jelly reflects Whittaker’s ongoing commitment to innovation, because we truly believe ‘best is always better’ and we hope our Whittaker’s Chocolate Lovers enjoy this fun new flavour as much as we do,” Whittaker said.
Whittaker’s Peanut Butter and Jelly is Rainforest Alliance Certified, as is Whittaker’s entire range of 116 products crafted with Ghanaian cocoa beans.
The special release is now available at Coles, Woolworths and Big W stores nationwide.