Wholefoods online store packages its commitment to environment

An Australian online wholefood store is upping the ante on reducing its carbon footprint by moving to compostable packaging made from 100 per cent vegetable material.

Lismore-based Affordable Wholefoods sells quality bulk organic, non-organic and gluten free wholefoods in resealable, reusable packaging but wanted to offer a more environmentally friendly option.

Mark Evans, owner of Affordable Wholefoods, said customers are happy with the current option, “But we wanted to give them a choice. More people are looking for ways to reduce waste. That is why we are seeing people move towards reusable and compostable packaging,” he said.

“Since we opened in 2008, we have been searching for a more eco-friendly packaging option. But nothing we tested made the grade. Our packaging needs keep the products fresh from the time of packaging to delivery. With many of our customers in rural and remote areas, that’s important.”

Evans and his team’s search lead them NatureFlex; based on cellulose, which is one of the most naturally abundant organic materials derived from renewable resources such as wood pulp from managed plantations.

“We heard great things about its ability to keep items fresh, which was exactly what we were looking for. Being 100 per cent home compostable, now that was speaking our language,” Mark said.

Affordable Wholefoods did not rush the packaging to market. “We tested it over and over, sending parcels to ourselves and back again to see how well the food travelled,” Evans said. “The results were spectacular. Every single time, the wholefoods arrived fresh.

“This is another way we commit to sustainability. Whether our customers use our soft zip lock bags that can be reused repeatedly for food storage or the new NatureFlex bags, which can be disposed of in worm farms, green recycling bins or home composting systems, it’s another step towards reducing plastic, which is important for the environment.”