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Why Millennials now prefer organic oats

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Starting your day with a bowl of hot organic oatmeal can benefit your health in many ways. One can find wide varieties of oats in the grocery stores or supermarkets such as whole grain oats, rolled oats, oats flour, steel-cut oats and Scottish oats. 

All these assortments in multiple brands and flavours are available in the market in the form of organic as well as inorganic. In fact, people often wonder which one to buy, because they do not understand which one of the categories will be the most nutritious one. 

Oats are the cereal grains which contain essential nutrients like proteins, antioxidants and fibres. Undeniably, the organic farming methods such as crop rotation add more nutritious value to oats and every other food product, as they are grown without the use of harmful chemicals such as fertilisers and pesticides. 

Several studies have shown that the organic food products are much safer to consume and contain higher nutrients than conventionally made products. As organic oats provide remarkable benefits, they are a bit expensive than its inorganic counterpart. 

Health benefits of organic oats 

Oats are commonly consumed by people who are fitness concerned and want to maintain a healthy lifestyle. As oats are low calorie and fibre rich grains, having oatmeal daily may regulate one’s digestion, make them feel fuller, thus helping to lose weight. 

A cup of dry oats can have 20g of beta glucan, a kind of fibre which boosts your immune system, brings down the bad cholesterol level in the blood, minimises the chances of heart attack and stroke, and protects arteries and promotes cardiovascular health. 

Moreover, oats are loaded with antioxidants which improve blood circulation while stabilising blood pressure. Oats, particularly steel-cut, can enhance insulin sensitivity for sugar patients. 

Types of organic oats 

People who want to add oats to their diet must have a brief idea about the wide variety of organic oats available in the market. 

  • Whole grain oats: These are the most intact form of oats, thus take significantly long time to cook which is why a very few people prefer to go for this type of oats. 
  • Steel-cut oats: This variety, also known as Irish oats, has a chewy texture to it. These are comparatively faster in cooking than the whole grain oats as they are slightly processed and cut into smaller parts. 
  • Rolled oats: Rolled oats are old fashioned and are made from the whole grain oats The steaming process helps maintain healthy oils in the oats, thereby keeping the content fresh. Cooking this type of oats does not take long time as it is slightly processed and water can easily penetrate through the food product. 
  • Oat flour: It is the powdery form of oats and is mainly used for thickening soups or baking purposes. 
  • Scottish oats: Scottish oats are originated in ancient Scotland and are generally uneven in size because of the manufacturing process with two millstones. 
  • Instant oats: These are pre-cooked, dried and rolled and are mostly preferred by millennials. These are little thinner and can be cooked very quickly. 

Reasons for the growth of global organic oats market 

With the rise in diseases such as heart attacks, diabetes and obesity, people all over the world are becoming more health and fitness conscious, which in turn is giving a promising growth to the global organic oats market. 

According to a report published by Allied Market Research, the global organic oats market is expected to register a significant CAGR from 2020-2027. 

The prominent players of the global organic oats market are introducing new range of oats with different flavours and are focusing on advertisements, product packaging and expansion of distribution channels to target and meet the demand of the potential customers across the world. 

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