Commencing 1 May 2025, Ruth Harris has been appointed as executive officer for Wine Communicators of Australia (WCA).
With over 25 years of experience across small and large wine businesses, Harris has been appointed after a recruitment process conducted by the WCA board sub-committee.
National chair for WCA, Lynda Schenk, said Harris’ experience in strategy and communications, paired with her passion for Australian wine, makes her a natural fit for WCA.
“We are delighted to welcome Ruth Harris to help lead the charge for WCA,” she said.
“Her breadth of experience, collaborative leadership style, and deep understanding of stakeholder engagement will be invaluable as we continue to strengthen WCA’s impact across the industry.
“These are testing times for the Australian wine sector, and it is in these moments that organisations like WCA are most critical, providing a platform for connection, professional development, and shared knowledge.
“We believe Ruth will play a key role in championing these WCA values.”
The Australian wine industry faces new challenges from ongoing market pressures, oversupply challenges, and shifting global trade dynamics. To navigate the wine industry through these challenges, Harris will focus on:
- Driving member value.
- Enhancing WCA’s educational and networking offerings.
- Supporting wine industry professionals.
“I am honoured to step into the role of Executive Officer at such a vital time for the Australian wine community,” said Harris.
“WCA plays an incredibly important role in bringing people together to communicate, learn and grow.
“I am excited by the opportunity to work with the progressive Board, engaged members, supportive partners, and the broader industry to continue building a strong, vibrant and connected network.”
Ruth Harris will work closely with the national board and the existing WCA team to ensure the organisation remains responsive to the evolving needs of the Australian wine industry.