Both Woolworths and Coles have agreed to stock Thankyou products following an intensive social media based marketing campaign.
Coles agreed to stock the brand's bottled water, food and body care lines earlier this week, and following a meeting yesterday afternoon, Woolworths has now signed up to sell Thankyou water and some of its food products.
Thankyou is a social enterprise which donates profits (once business costs are taken care of) to funding water, food and hygiene projects in developing nations.
Thankyou co-founder and MD, Daniel Flynn, said "By bringing the Thankyou range to the 19.5 million customers that pass through Woolies every week, we will be able to make a massive difference for people throughout Asia and Africa, who are in desperate need of safe drinking water, food and hygiene education.
"We're absolutely thrilled and, to be honest, a little amazed at much support we have received from the Australian public in recent weeks."
The two week campaign urging the supermarket duopoly to stock Thankyou's products saw two helicopters, each carrying a 30x30m banner, fly over both Coles' Melbourne headquarters and Woolworths Sydney headquarters.
Over 15 million people were reached through social media, online traffic and traditional media including thousands of posts and videos on both Coles’ and Woolworths’ Facebook walls from Thankyou fans and celebrities such as Jules Lund, Chrissie Swan, Andrew Gaze, Rebecca Morse, Peter Helliar, Nicole Livingstone and Tim Costello.