On The Shelf

Woolworths and Cadbury deliver tasty treat this Easter

Woolworths and Cadbury deliver tasty treat this Easter

Woolworths is partnering with Cadbury to bring back its Indulgent Hot Cross Buns filled with Cadbury® CARAMILK chips, along with the release of a range of hot cross buns in time for the Easter season.

Available exclusively at Woolworths Supermarkets and Metro stores nationwide, the Cadbury® CARAMILK flavour is being produced in a larger quantity, giving more Australians the chance to enjoy the product.

Smooth and creamy Cadbury® chocolate chips feature in the return of the decadent Brioche Chocolate Hot Cross Buns six pack. Also landing in stores are the Luxurious Fruit Hot Cross Buns made with Australian-sourced soaked vine fruit, candied orange and cranberries.

The Indulgent Apple and Cinnamon Hot Cross Buns four-pack made with 100 per cent Australian-sourced Pink Lady apples continues to be a crowd-pleaser, and will be hopping back into stores.

The Free From Gluten Hot Cross Bun range will be available in traditional fruit, fruitless and chocolate, so those with dietary requirements can treat themselves this Easter.

Donald Keith, Woolworths merchandise manager said, “Our teams across the country are baking up a storm to bring Aussies the best innovation, quality and value that Woolworths has to offer this Easter.

“We sold more than 1.8 million individual hot cross buns the first week they were on sale last year, and we anticipate the same as customers look to close off 2022 with a delicious and favourite treat.

“Partnering with Cadbury to bring back the highly anticipated Indulgent Hot Cross Buns featuring the delicious Cadbury Caramilk was an easy decision. Given the feedback from customers last Easter, we are confident these decadent buns will be popular once again.”

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