Woolworths extends price cuts to produce

After announcing its cut the price of Homebrand bread to 85c, supermarket giant Woolworths has reduced the cost of some of meat and vegetable products.

From today, consumers can purchase a large tray of beef mince for $5 per kilo; carrots for $1.15 per kilogram bag (in NSW, QLD and VIC); and brown onions for $1 per kilo bag (in WA, SA, NT and TAS).

Over recent weeks Woolworths has announced a range of other price reductions, with Devondale Longlife two litre milk retailing for $2; Sanitarium UpnGo 12 pack costing just $11.99; and Homebrand white bread has been cut to just 85c.

Woolworths managing director of Australian Supermarkets and Petrol, Tjeerd Jegen, said, “Woolworths has listened to our customers and cut ongoing prices on products they buy the most. These are staples that families put on the table every day and these cuts can really help with the budget.

“This is just the start of a range of savings we know will make a real difference to our customers,” he said.

Woolworths has confirmed its funding the price cuts to its Homebrand white bread but was unable to clarify how the other cuts will be funded.

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