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Woolworths’ HealthyLife to stock plant-based proteins

Australian manufacturer Harvest B has added direct-to-consumer sales of its leading plant-based protein products via

Australian manufacturer Harvest B has added direct-to-consumer sales of its leading plant-based protein products via

The Woolworths-owned online platform, will offer consumers a range of Harvest B’s plant proteins, including dice and shred products in lamb, chicken, beef and pork styles.

Made in Australia from wheat grown in New South Wales, Harvest B delivers on both texture and taste while being versatile enough to use in everyday cooking as your protein addition to salads, rice, pasta dishes and more. Available in 330-350g packs, the shelf-stable and clean-label proteins will produce up to one kilogram per pack, when brined with the included natural flavour sachet.

HealthyLife’s general manager for merchandise and partnerships, Martine Cooper said that the addition of Harvest B’s products to HealthyLife’s platform broadens the appeal and market reach of plant proteins.

“HealthyLife prides itself on making good food and good food choices accessible to more Australians. The addition of Harvest B’s Australian-made and developed protein products means that more Australians seeking to reduce their meat intake, boost protein consumption or just try something new – will be able to do so via our site,” said Cooper.

“Harvest B’s decision to add direct-to-consumer sales is the result of sustained demand from the market. HealthyLife gives us the ability to reach a broad consumer audience while addressing market demands for tasty, healthy, versatile and sustainable protein products,” said Harvest B CEO and CO-Founder, Kristi Riordan.

“While we remain focused on supplying our products to food manufacturers and food service providers, the move to consumer sales in partnership with HealthyLife is an exciting step for the business and an endorsement of our product,” said Riordan.

Suitable for vegans, vegetarians and meat eaters alike, the new range of consumer-direct products offer a range of benefits including:

– 4.5 Health Star Rating

– Good source of protein and source of dietary fibre – Low in saturated fats and sugar – Non-GMO and no methylcellulose – No artificial colours, flavours, preservatives – Certified Halal

Harvest B’s technology produces whole pieces of plant proteins, similar in texture to meat, without the need for artificial binders and additives that plant-based meats have traditionally needed.

Rehydrated in a brine of water and natural spices Harvest B’s products achieve a neutral taste and pleasing texture in a form that has not been available before.

This novel approach has allowed food producers to rethink the way they approach the development of new products and bridge the gap between pure meat and vegetarian products.

Since commencing operations in Sydney Australia in late 2022 with the support from the Australian Federal Government and investors, Harvest B has experienced sustained growth for its products locally and abroad.

The company recently finalised a distribution and export agreement into New Zealand, achieved Halal and SQF certification for its products and entered into supply agreements with major food manufacturers and service providers in Australia.

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