Woolworths has launched its new Everyday Market platform on its website for customers nationwide, designed to complement its existing food and grocery range.
Everyday Market is an online marketplace with a key focus on aisle extension in the household appliances, baby, toys, pet care, health and beauty categories.
The launch means customers across Australia can now access thousands of extra products from hundreds of brands such as Russell Hobbs, Nutribullet, Dyson, Barbie, Fisher-Price and Vetalogica online.
Customers can add products from Everyday Market Partners including BIG W, Healthylife, PetCulture, Designer Bums and Joonya to their online cart as they do the regular grocery shop and buy it all in one simple transaction.
“At Woolworths, we want to make it easier to shop in ways that work for you,” Woolworths Everyday Market general manager Lance Eerhard said.
“Millions of customers use our website to shop for food and groceries every week. With Everyday Market, we want to help our customers get more of their everyday needs in the one seamless and convenient online shop.
“We’re starting with a small group of partners, and it really is just the beginning. We have ambitions to more than double our online range and offer tens of thousands of new products to our customers over time.”
As well as offering more choice to Woolworths’ online customers, Everyday Market will also provide partner brands with fresh opportunities to grow their business.
Woolworths’ website and digital apps are visited by more than 12 million users each week – offering Everyday Market partners an opportunity to offer products to many more Australians.
Leading Australian owned eco-friendly reusable nappy brand, Designer Bums, has signed on as an inaugural Everyday Market Partner.
“We’re excited to partner with Woolworths to make our products more accessible to more Australians through Everyday Market,” Designer Bums director and owner Carla Schwef said.
“Reusable cloth nappies have been growing in popularity considerably in recent years and the attitude towards more sustainable alternatives is changing. It’s exciting to see they’re now beginning to become mainstream.
“We know grocery delivery is particularly popular with parents of young children and hope our range will really resonate with customers looking for a sustainable alternative,” she said.
“We’re really proud to be aligned with Woolworths, who are dedicated to supporting sustainable alternatives and elevating small business.”
Woolworths has been piloting the Everyday Market in select areas since July 2021.
“The response from customers during the pilot was really encouraging, with strong demand for cookware, kitchen appliances and toys,” Eerhard said.
“Our customers liked being able to get lots of different needs in one place – whether it be a kids’ toy for a birthday, an air fryer to perfect a new recipe, or a set of clippers for a lockdown haircut.
“We’re excited to take Everyday Market national and look forward to growing our range with new and existing partners for our customers in the months ahead.”
Everyday Market products are shipped directly to customers by the Everyday Market Partners through their existing delivery arrangements. Customers can select as many items from as many Everyday Market Partners as they want for a flat $10 shipping fee and there is no minimum spend on orders.
Woolworths is the largest online food and grocery retailer in Australia and reported annual sales of more than $3.5 billion in FY21. This represented an increase of around 75 per cent on FY20.