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Woolworths now stocking Australia’s first organic stevia

Stevia is the world's most popular artificial sweetner, and now Bathox Australia has launched Australia's first organic stevia.

Certified by Australian Certified Organic, Sugarless Organic Stevia is the only organic stevia product available on Australian retailers' shelves.

The product is available in three forms: a 200g canister, a box of 80 sticks and a tablet pack of 200.

"As a local manufacturer, we are determined to innovate, constantly adjust and reinvent products to reflect the changing interests and tastes of consumers," said , Katheline Wray, CEO of Bathox Australia.

"Australians are more health-conscious and wanting more natural products than ever and our new Sugarless Organic Stevia is a reflection of this."

The use of artifical sweeteners by food and and beverage manufacturers has been growing in recent years, but a significant point of contention surrounds its 'natural' claim, with Euromonitor International analyst, Lauren Band, arguing the product is an additive, not a natural ingredient.

Others say artificial sweeteners like stevia leave a bitter after-taste. Read more here.

 

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