Woolworths has introduced a new range of burgers aimed at catering to the growing demand for family dining at home, as more Australians opt to eat in due to rising living costs.
With fewer Australians dining out, this shift presents a prime opportunity for Woolworths’ new burger range.
“We were inspired to create a supermarket burger range that is convenient, juicy, and delicious,” said managing director of Woolworths Food Company, Louis Eggar.
Recent reports indicate that 44 per cent of Australians prefer to enjoy their burgers at home but often struggle to replicate the quality of a restaurant burger.
Woolworths has unveiled 16 new products to its Home Burger range, including nine beef, three chicken and one pork patty, which were developed in partnership with Hilton Foods over the past 12 months.
Research also shows that half of Australians are embracing the idea of making more affordable burgers at home, with the figure rising to 56 per cent among households and 67 per cent among 18-29-year-olds.
With this diverse customer base in mind, Woolworths is offering options for various occasions.
These include Classic, Thin, and Mini burgers for casual meals, as well as a premium Wagyu Beef Burger for those seeking a higher-end experience.
All products are competitively priced between $8 and $10.
Eggar believes that this new series of products can provide taste and quality comparable to burger chains, allowing customers to enjoy affordable and delicious burgers at home.