To celebrate XXXX’s partnership with the Queensland Maroons the beer brand has announced the return of ‘XXXX GOLD Pride In Your Origin’ tins for the second year in a row.
Returning to the shelves across all major liquor retailers in Queensland, the limited-edition cans feature a number from 0-9 that can be used to make up one of Queensland’s 447 postcodes.
Lion Head of Marketing, Core Beer, Chris Allan said that the return of the cans is an example of XXXX’s relationship with the Queensland Maroons and commitment to the wider Queensland community.
“Last year, the postcode cans were immensely popular and we saw thousands of Queenslanders proudly lining up their postcode to represent their hometown pride.
“That’s why we decided to bring the cans back, to allow fans to feel connected to players and every other Queenslander who shares the same pride in their origin – whether they are tuning in from a local pub or their living room, everyone shares the same space when it comes to community pride,” said Allan.
Queensland Maroons player, Patrick Carrigan said it’s exciting to be sponsored by a brand like XXXX.
“Knowing we have the support of the entire state cheering us on with a XXXX tin in hand is only going to lead us into another victory,” said Carrigan.
General manager of Commercial and Consumer Engagement at QRL, Anthony Ireland-Jones said they are looking forward to seeing Queenslanders from all corners of the state proudly displaying their postcode.
“It will be great to once again spotlight the many different Queensland communities that helped get our players to where they are now,” said Ireland-Jones.
Footy fans have also an exciting opportunity to win a plethora of prizes, from Maroons ticketed memberships and 2024 Maroons jerseys to a trip to Hamilton Island for four people with selected Queensland Maroons players and representatives.
The 375ml cans are now available for a limited time in specially marked XXXX GOLD 30-cases at major liquor outlets across Queensland, while stocks last.