Australian beer brand XXXX has launched its XXXX Ultra Zero Carb* to offer beer drinkers a guilt-free option with less than 0.5 grams of carbs per bottle served.
The innovation is aimed at being a refreshing and easy-drinking Australian lager brewed with Rho hop out of the historic Castlemaine brewery.
With its low bitterness profile, XXXX Ultra Zero Carb* aims to attract a new generation of lighter beer drinkers – leveraging the trust and heritage of the beloved Queensland icon.
The launch of XXXX Ultra Zero Carb* marks a significant milestone for XXXX as it ventures into the Ultra category of zero carb* beers.
This new initiative underscores XXXX’s commitment to providing high-quality, innovative beer options for the nation.
This innovation within the brewing industry has allowed brewers such as XXXX to cater to the growing sector of consumers seeking mindful choices, who don’t want to give up on flavour.
“Over our 146-year history, XXXX has continued to evolve to meet changing consumer tastes. We are excited to introduce XXXX Ultra Zero Carb* to our loyal consumers and a new generation of beer drinkers,” said Pat Donohue, Field Sales Director – XXXX.
“This new product not only aligns with the broader cultural movement towards mindful consumption but also ensures that enjoying a great beer doesn’t mean compromising on taste or quality.!”.
XXXX Ultra Zero Carb* is now available nationwide in major liquor retailers and across select stadiums in Queensland with RRP starting from AUD $51.99 per case and AUD $20.49 per pack.
* <0.5g of carbs per bottle serve / <0.1g carbs per 100mL on tap.