On The Shelf

XXXX launches Raspberry Lemonade Lager in Queensland

XXXX has announced the expansion of its Summer Bright Lager range, with the launch of a new limited-edition flavour, Raspberry Lemonade.

Iconic Queensland beer brand XXXX has announced the expansion of its Summer Bright Lager range, with the launch of a new limited-edition flavour, Raspberry Lemonade.

Excitingly, this refreshing go-to flavour has been chosen by Queenslanders, the state has spoken.

The new flavour release comes after XXXX asked Queenslanders to share their voices online, and at the Ekka and Mount Isa Mines Rodeo, where lucky attendees could try a few different beer flavours. XXXX offered Aussies the chance to win $10K by voting for their favourite of three never-released beers. After much frothy deliberation, Raspberry Lemonade was the flavour Queenslanders loved the most.

The Summer Bright Raspberry Lemonade is an easy drinking lager that boasts a subtle burst of fruit flavours, offering a smooth blend of raspberry and lemon with a slightly tart finish. It’s the same great taste of Summer Bright Lager with a dash of lush fruit, low in bitterness, malt and body.

Chris Allan, head of marketing, Core Beer of Lion Australia said, “We’re pumped to introduce our specially brewed Raspberry Lemonade to the XXXX Summer Bright Lager range. We knew Queenslanders had awesome taste, and we’re excited about their pick for the brand’s limited-edition summer flavour.”

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