The iconic Queensland brand, XXXX, has announced the release of its limited-edition XXXX Tropical lager developed in partnership with the Great Barrier Reef Foundation.
This limited-edition brew is part of XXXX’s ongoing commitment to environmental sustainability.
Encouraging Aussies everywhere to give a XXXX about the reef, this refreshing lager not only quenches thirst but reminds Aussies to support the Great Barrier Reef Foundation.
To celebrate the launch of XXXX Tropical, XXXX will donate $100K to the Foundation’s work, to restore vital seagrass meadows that fish, turtles and dugongs of the reef call home.
“We’re proud to continue our partnership with another Queensland icon, XXXX, by giving Aussies an opportunity to support the restoration and protection of critical Reef habitats for future generations, while living the good life this summer,” said Great Barrier Reef Foundation managing director, Anna Marsden.
“The vital role seagrass meadows play in the health of our Reef cannot be overstated. They act as the ocean’s lungs, storing carbon, protecting our coasts and providing habitat for marine life such as endangered turtles and dugongs.
Restoration of these vital ecosystems provides essential habitat for marine life, while also supporting carbon sequestration, improving water quality, and helping protect coastlines from erosion.
“We’re doing our part to ensure the next generation of Aussies can enjoy the good life and the reef,” said Lion Australia sustainability director, Justin Merrell.
“This includes being the first and only Australian beer brand to partner with the Great Barrier Reef Foundation, a long term million-dollar investment. We are committed to protecting the reef for future generations, and XXXX Tropical is a tangible expression of that commitment.”
Exclusively sold in Coles Liquor stores including Liquorland and First Choice Liquor Market and on-premise only on Hamilton Island, XXXX Tropical will be available in a very limited quantity so consumers will need to get in quick to experience this refreshing and delicious lager.
XXXX Tropical is a pale golden beer bursting with aromas of mango and passionfruit, along with subtle citrus notes. It offers a smooth, crisp flavour profile featuring tropical fruit notes balanced by light malt sweetness and a hint of hop bitterness. Its packaging design has been created to evoke the colours of the Great Barrier Reef, with an eye-popping bold coral pink complemented with silver fish swimming across the label.