Yoplait has launched a range of fruit and flavoured yoghurt that comes under the Sesame Workshop’s Healthy Habits for Life initiative, which aims to teach children healthy eating habits at an early age that will stay with them throughout life.
The yoghurt range contains no artificial colours, flavours or preservatives and is gluten free.
It is available in 125g child-size portions which will fit neatly into lunchboxes, aimed at enabling parents to provide their children with healthy snacks.
Healthy Habits for Life is a Sesame Workshop content-driven initiative which hopes to harness the power and reach of Sesame Street to make overall health and well-being crucial to the development of young children in much the same way it has done with learning to read and write.
Sesame Workshop is the non-profit educational organization that changed television with the Sesame Street show.
As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations.