Yoghurt brand, Yoplait, is the number one yoghurt brand in Australia, according to the latest IRI Scan weekly data for week ending 10 May 20201.
According to IRI shopper panel data from the first quarter of 20202, 20.8 per cent of all households (or approximately 2.04 million households) opt for Yoplait (up by 1.8 pts same time last year). This equates to 11.9 per cent value share of the dairy yoghurt category.
The new data shows that Yoplait is the leading brand in the category, holding 11.9 per cent value share of the dairy yoghurt category as of scan data week of 10 May 2020.
With the introduction of COVID-19 restrictions and periods of home isolation, families have been required to juggle more than ever before. From adapting to working from home, to facilitating at home learning with children, grocery buyers have been on the lookout for no-fuss, value for money solutions in the home.
In response, the market has seen a steep shift from impulse, single serve formats to bigger pack sizes such as bulk tubs and multipacks. Buyers are choosing the Yoplait brand, for a healthy, conveniently sized, wholesome snack solution with the added bonus of real fruit pieces, stirred through for added goodness and taste.
Lion Dairy & Drinks marketing and innovation director, Darryn Wallace, said he was humbled to see the enduring popularity of the Yoplait range.
“In these times of crisis, we’ve seen a shift in customers moving to known and trusted brands like Yoplait. We’re incredible proud to hold pride of place as the nation’s number
one yoghurt brand, and look forward to offering great value for many years to come,” he said.
Yoplait is manufactured in Gippsland Victoria.