Following a successful stint at the Sweet & Snacks expo in Chicago, chocolate confectionery company Yowie has received its first product order for the US market.
The order, which was placed by an 18 store order from speciality candy retail chain, represents 68 cases (4,896 units), which equates to around 272 units per store.
The company said in a statement to the ASX that the response to the Yowie product has exceed expectations.
“The company is delighted to have received over 30 solid enquiries across the three days of the expo including multiple order requests which are now being processed.
The company said that in addition to the US, Yowie has also received enquiries from Turkey, Canada, South Korea and New Zealand.
Yowies – based on the mythical indigenous creatures – were introduced by Cadbury in 1997 and achieved sales of $100 million in the first two years, before discontinuing the line in mid-2005.
The brand then made a comeback in 2012 when the company was acquired by prominent mining executives, Waratah Resources’ William Witham and former non-executive director of Gleneagle Gold, Greg O’Reilly.