Yowie’s sales up in March quarter

Confectionary maker Yowie Group has reported sales of $US5.9 million ($A7.8 million) in the March quarter, a 50 per cent increase over the previous corresponding period.

According to AAP, this is the company’s highest-ever quarterly sales result.

The result follows the re-launch of the Yowie brand in Australia last week.

According to Universal Candy, Yowie’s distribution partner in Australia and New Zealand, the response from retailers has been  positive and the products are now available across a range of retailers representing the grocery, convenience, oil and convenience, department and toy store channels.

Yowie chocolates – based on the Australian mythical indigenous creatures – were originally introduced in Australia by Cadbury in 1997 before being discontinued in mid-2005.

The brand then made a comeback and Yowie products were released in the US in 2014.

“Australia was a logical choice to begin our expansion outside of the US because of strong residual brand awareness and consumers love and affinity for the Yowie brand,” said Bert Alfonso, Yowie Group’s Global Chief Executive Officer.


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