Coca-Cola South Pacific has announced a new addition to its ZICO Coconut Water range, described as an ‘on trend’ twist on coconut water.
With coconut water quickly becoming a mainstream beverage, the brand has combined chocolate and coconut in an attempt to stand out in an increasingly competitive market.
The new flavour is made with not-from-concentrate coconut water, coconut cream and cocoa powder.
“The introduction of ZICO Velvety Chocolate provides an opportunity to bring new consumers into the category,” said Gloria Young, the company’s brand manager.
“Innovation lies at the heart of our strategy to drive growth and the launch of this product marks an exciting start of things to come.”
The new flavour will be available in Coles from April 2016 and Woolworths from July 2016 in 1L and 330ml.