Graham Norton’s Own range of wines, made with New Zealand’s Invivo Wines, has been named as the official partner of Eurovision 2017. The range includes Graham Norton’s Own South Australian Shiraz, a blend of grapes from the Barossa Valley, McLaren Vale and Langhorne Creek, creating a big red that perfectly captures the Aussie spirit.
This is the first time that Eurovision has chosen a wine brand as a partner.
The range also includes the Graham Norton’s Own Marlborough Sauvignon Blanc and the Graham Norton’s Own “Pink By Design” Rosé, which is a fresh and lively combination of Pinot Noir and Pinot Gris grapes, also from the Marlborough region.
The Graham Norton’s Own brand has grown way beyond expectation, from a limited launch of just 12,000 bottles in 2014 to an expected 1.5 million bottles this year and now sold in 5 countries worldwide. Recently, Norton’s Shiraz and Rosé won gold medals at the Sydney International Wine Competition. Norton blends his wine every year with guidance from the Invivo team and he is also a part owner of the winery.
“Eurovision is fun and doesn’t take itself too seriously, just like our values here at Invivo. We’re the ideal wine to go with crazy hair, outrageous dresses, way too many wind machines and more white suits than should be legal without a prescription,” said Invivo’s cofounder.